About
OOH BABY By Anika is a New York-based clothing label founded by artist Anika Ignozzi.
More than just a fashion brand, OOH BABY is a creative world built from Anika's vision — every piece is hand-painted, one of one, and made to be worn as wearable art.
Visit Us
266 W 37th Street
New York, NY 10018
Open Thursday–Sunday, 12–7 PM
Follow along on Instagram @oohbabybyanika for new drops, exhibitions, and behind-the-scenes from the studio.
This is me looking at my freshly painted gate at 4am on January 7th.
From Drawing to Mural in just 1 day.
Behind the scenes, im drawing new signature painted patches for the new collection.
Earlier in this night, I was passing time, waiting to hang with my friend and created these two characters. Immediately, I knew they needed to be the new gate design.
My fingers were burning!!
Im on my nail journey right now so you know I have to wear gloves! Duh! I got them done recently and they are longer then normal so these Rustoleum cans had me using my thumbs pressing this paint down!! It feels so good to restart and create. :)
2 hours later...
This whole gate took me two hours. It was so much fun. My friend and I had just gone to our favorite restaurant Lil Frankies and had a reunion of spirits. We got to my store at 2am, started blasting some music and got to it. While I painted, She snapped the most epic pictures which is our go-to flow state. When you can create next to someone with such excellence, hold onto that person.
A New Era
This gate starts a new era of my journey. Its a little sneak peak into my next theme / paint job / collection. ;) Something I have never done before!!
People stopping their cars to hit the follow button!
This location 266 W 37th St. is SO LIT! This area is the best, most lively of any previous store locations I EVER HAD ;D
The final week To Shop the PINK!!!
This week is your last to shop and view the Ooh Baby Pink! Come through Thursday-Sunday 12-7pm 266 W 37th St. NYC