Upcycled

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At Ooh Baby, we’re all about giving old clothes a new lease on life. You know, those threads that are usually tossed aside—around 120 million tons of them every year! We’re on a mission to be part of the solution, not just because making clothes can pump out a ton of CO2, but because we see so much potential in what’s already out there.

So, here’s the scoop: we repair, tweak, snip, stitch, and get creative with patches and prints. We’re all about making those clothes exciting again, and we’re doing it on a bigger scale—yeah, it’s a bit of a challenge, but we’re up for it. And guess what? We’re not just giving these threads a few extra wears; we’re adding years to their fashion journey.

Curious how we work our magic? Check out our process videos to see how we turn tired pieces into fresh fashion. Oh, and if you’re really into clothes like we are, don’t miss our ‘Love Your Clothes’ program. It’s all about celebrating style that’s sustainable and oh-so-cool.
Play Video
@oohbabybyanika Hello Everyone 🥰🫶 Im excited to share our upcycling journey with you. We have been busy in the studio getting ready for a new collection. Stay posted through our newsletter on the website and socials 💕 XOXO, anika 🙂 #studio #artist #designer #brooklyn #upcycle #denim #outfit #sustainability ♬ original sound - OOHBABY
At Ooh Baby, we’re all about giving old clothes a new lease on life. You know, those threads that are usually tossed aside—around 120 million tons of them every year! We’re on a mission to be part of the solution, not just because making clothes can pump out a ton of CO2, but because we see so much potential in what’s already out there.

So, here’s the scoop: we repair, tweak, snip, stitch, and get creative with patches and prints. We’re all about making those clothes exciting again, and we’re doing it on a bigger scale—yeah, it’s a bit of a challenge, but we’re up for it. And guess what? We’re not just giving these threads a few extra wears; we’re adding years to their fashion journey.

Curious how we work our magic? Check out our process videos to see how we turn tired pieces into fresh fashion. Oh, and if you’re really into clothes like we are, don’t miss our ‘Love Your Clothes’ program. It’s all about celebrating style that’s sustainable and oh-so-cool.

Love Your Clothes

Meet ‘Love Your Clothes’! Send us your best-loved pants, and we’ll repair and add awesome designs according to your style. Your favorites, reimagined!

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