Our mission is to create garments that are expressive, eclectic, and accessible for our customers. All of my designs begin with paintings that are used as the patterns, patches, and prints. Each garment has a story to tell in how it was designed and what inspired it. You aren’t just wearing a garment, you're wearing a story.

Ooh Baby By Anika started in 2018, with two racks of hand painted clothes and a weekend street market. After following my intuition and dropping out of college to pursue this dream of creating art, I taught myself how to sew through friends' help and youtube “university” haha. ;) My goal with Ooh Baby was to create pieces that start conversations, encourage others to express themselves, and bring more unique garments to market. After almost 7 years, Ooh Baby has organically grown into a company that has served tens of thousands and is on the path to grow larger every year.

I am so grateful for your support. You have made a small town girl's dream come true with every purchase. Ooh Baby is living proof you can create something beautiful by choosing for yourself and following your passion.