Our Story

Welcome to the world of Ooh Baby! Established in 2018, by Anika Ignozzi. Our mission is to create expressive, vibrant, and eco-conscious clothing through upcycling and thoughtfully designed collections. Combining many different mediums such as printing and reworking, each piece is designed to inspire your individual style. Our studio in Brooklyn is our laboratory for carefully designing and experimenting on each piece.

We’re all about staying true to ourselves while making a positive impact, that’s why we love to upcycle a significant part of our products! Our colorful boutique at 21 Greenwich Avenue reflects our unwavering commitment to creativity and purpose in every piece we create. Ooh Baby is more than just a clothing brand, it’s a movement towards a conscious and expressive future.